Wow! I have my manuscript edited, the self-publishing is finished, and now…. what do I do with my book?
If you are going through a vanity press or other self-publishing service, it is a little easier; they do all the “leg work” for you. If not it is just a matter of creating accounts on the various distribution channels (websites) and uploading the book that the formatting service should have prepared for you. The sites that I am currently using are:
CreateSpace and Ingram Spark will distribute your books to a variety of sales points, including Amazon and Barns & Noble On-line. This is important because, according to one publisher’s content editor that I recently heard speak, Amazon currently sells over 70% of all books.
Once you have your book uploaded it takes as much as a couple of weeks for the cover to appear, but the text and opportunity to purchase the book is quicker. So, where are you? You are now on the edge of the marketing cliff. The lake is deep so jump in… you can’t just wade around in the shallow spots.
Traditionally, marketing included product, price, placement, and promotion, but the internet, social media, and spamming ads are changing that approach. Unknown, image downloaded from Google. I intend to write more on marketing in the future.
Everyone should agree, the key is making the connection with readers. It is easy to get lost in the crowd, but you cannot ignore Amazon if the speaker I heard is correct. There is a lot of debate how effective social media sites, such as Facebook, Twitter, SnapChat, etc, are at 1) reaching readers, and 2) encouraging sales. There are also genre specific author coops like FSFNet.com who specialize in Fantasy and Science Fiction authors/books. Recently, I submitted an article to LeRue Press‘s paper, What’s the Story. Lastly, plan on going to book signings; other than Amazon, getting in front of readers is essential. Word of mouth promotions is always a good thing.
I would encourage you, the writer/author, to use as many of the above channels as possible, time allowing. Keep in touch.